Question 1 What Am I Looking

Your Lead Generation Model is driven by your Criteria—the economic and physical details of a property that would best meet your investing goals. As Millionaire Real Estate Investor George Meidoff put it, "Your Criteria form the operational base from which you make all your investment decisions."

Your Criteria provide you with as precise a picture as possible of your ideal investment property, and the clearer that picture is, the better the odds are that you'll recognize it when you see it. Knowing exactly what you're looking for helps you sift through large numbers of leads effi-

#1: What Am I Looking For?

Have Clear Criteria for\ the Property you want to ) ^^__^invest in

1. Location 5. Construction

2. Type 6. Features

3. Economic 7. Amenities

4. Condition

ciently and has the added benefit of helping you make offers quickly and confidently once you find a match. Clear Criteria serve as a wanted poster, a missing property report you circulate through your prospecting and marketing efforts. The quality of your Criteria and how clearly you communicate them ultimately can determine the quality of the leads you get from your lead generation efforts. It will pay great dividends to build your Criteria carefully in the beginning and revise them over time as experience dictates.

Simply put, if you don't know what you're looking for, how will you know when you've found it? Maybe even more important, how will someone help you find it? It's easy to say you're looking for undervalued properties that will appreciate and cash flow, but what does that really

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