Gathering your marketing tools

You don't need to hire a public relations firm to market you as a foreclosure investor. All you have to do is gather a few basic tools and get to work. You probably already have most of the marketing tools you need, as described in the following sections.

Field research I've performed (by attending weddings and funerals) reveals that every individual knows about 250 other people. When you impress one person, you have the opportunity to impress at least 250 others. Word of mouth is the most powerful networking tool.

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