Over the years, I have had pretty good success using classified property wanted ads to find non-advertised problem properties to buy real estate options on. Most people call me because they do not have the time, desire, or money to market their properties themselves. Or, they do not want to go through the hassle of listing their property with a real estate broker. Sure, I have received my fair share of calls from flakes, loonies, and other assorted crazies. But I have been willing to put up with the hassle and inconvenience because I have usually found the type of property that I was advertising for. When writing your classified property wanted ad, use as few words as possible to get your message across. Nowadays, most papers have a four-line minimum, with each line consisting of no more than 26 characters. To keep your ad right at four lines, write it out on graph paper, which comes already divided into small squares. By doing this, you will avoid wasting time dilly-dallying around trying to lay out your ad. What is the secret to getting your phone to ring off the hook with people calling in response to your classified property wanted ad? It is all in how your ad is written. To be effective, your ad needs to do the following three things:
1. Get the attention of the property owners who are most likely to sell you a real estate option on their property.
2. Arouse the interest of property owners as to what you may be willing to offer them for their property.
3. Motivate property owners to call and tell you about any properties they may be willing to sell real estate options on.
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